Challenge

Allianz understand the significance of St Andrews Links and its importance to world golf. Allianz is the only global partner of St Andrews Links, the iconic “Home of Golf”. The partnership provides numerous opportunities for Allianz to support both professional and amateur golf, to participate in shaping the next generation of golfers, and to enhance business relationships with our partners and customers. They approached Callaway to design a collection of products help honour the heritage of golf while promoting the future of the sport.